Hello ! 👋
I’m Yeejek.
Originally from Singapore 🇸🇬,
I am based in The Netherlands 🇳🇱
for the past 10 years.
I love
🕹Tough challenges
📖 Complex information
📞 Listening to people
🤟 Asking tough questions
My professional roles have had different titles so far- service designer, digital strategist, strategic designer and customer experience consultant. The only constant in the last 10 years - I help organizations ask the right questions, discover strategic opportunities and deliver impactful value.
In any project, I will dive deep into customer stories, business models, technology roadmaps and market analysis to create a comprehensive perspective. I crunch these complexities into viable, feasible and desirable opportunities for the organization and people.
I have experience in
🔎 Design research
🧭 Service & process design
⚙️ Journey management
💬 Creative facilitation
🗺 Strategic roadmap proposition
Currently, a Senior Journey Manager at Autodesk’s CX Strategy team, shaping new SAAS horizons with an absolutely creative bunch.
Publications
Data model design for eHealth services
5th European Conference on Design 4 Health 2018
Dynamic Data Modelling for E-Health Innovation
R&D Management Conference 2018
Bridging Design and Business
Student Interaction Design Research Conference 2017
Awards
Fast Company Innovation By Design Award 🇺🇸
Special mention
Service Design Network - Young Talent 🇳🇱
2nd prize
Stanford University Longevity Design Challenge 🇺🇸
3rd prize
4th, 5th & 6th Innovation for Healthcare Conference 🇳🇱
Jury choice
I love to
✈️ Travel
Coming from Singapore, I was raised in a melting pot of cultures, languages and beliefs. As such, I relish an everyday diversity and dynamics.
My love for such experiences saw me traveling to more than 55 cities worldwide. The diverse knowledge and cultural sensitivity from these experiences also go on to fuel my design and strategies.
Take a peek at my journey.
And I also love
📸 Analog camera
The designs of analog cameras always intrigue me. Cameras from different eras, countries and brands each tells a different story. The different choice of materials, fonts, colours and design all represents a period in history.
My collection spans from 1890s to 1980s. The experience of using analog camera is also one I enjoy. A deliberate slowness to compose, think and capture a moment in time.
To date, I have more than 200 cameras in my collection.