Energy market transformation.

Positioning Quby for industry transformation.

In collaboration with Quby (Eneco group).
Produced with Zhang Ziyi & Roel Tibosch.
Project scope involved Foresight research, Roadmap design & Service design.
Project duration: 2 months

8 weeks discovery sprints

: From insights to roadmap.

THE CHALLENGE
Rethinking energy industry: What will be the future of utilities management?

The goal is to future-proof Quby’s business by roadmapping potential product and service developments according to future foresight.

THE OUTCOME
Strategic and tactical roadmaps focused on facilitating Quby management and development team to forecast, plan and implement new business innovation opportunities.

Future of smart energy

Quby creates innovative smart products and services catering to utilities management. It works with utility companies to bring data technology into millions of homes, creating optimized operations for the companies and cost savings for homeowners. How can Quby continue to stay on top of the game as a valuable partner?

In this project, we explored Quby’s future roadmap in relation to the changing energy and consumer landscape.

Future forecasting

We explored broadly for new opportunity space by looking into weak and strong signals from the current customer journey, market trends, company competitive offerings and consumer consumption trends.

Activities included:

Strategic analysis concerning market, technology, company, competitor, business model and ecosystem developments with tools such as SWOT, Service matrix, Business modelling, Trends mapping and Horizons forecasting.
Future visioning and analysis with company, industry and technology experts at Quby, TU Delft and energy companies to critically examine and prioritise opportunities according to Urgency and Impact of trends.

Vision

To become the leading partner in smart energy management.

Accelerating energy transition.

Putting a pin on customer experience

“Easier, more convenient and more sustainable. Without compromise.”

- Management team, Quby, 2016

In scoping the future context, we set our sights on how the customer behaviours and expectations will also shift as the energy market transform in the next 5 to 10 years. We used visualized scenarios to facilitate discussions with the stakeholders and experts.

With these insights, the roadmaps were crafted with the objectives:

Communicate future trends and relevance to Quby, clients and end consumers.
Shape innovation opportunities for Quby (business models, product-services).
Organize and pace necessary developments to leverage opportunities (resources, technology, partners).
Establish assessment cadence to continuously improve roadmap elements.

Charting the future opportunties

At the end of the project, we offered recommendations that will evolve Quby’s role in the industry.

A report detailing the progressive transformation plan was also delivered with 3 detailed roadmaps:

Strategic roadmap: Overarching vision, value proposition and business models evolution.
Tactical planning roadmap: Project funnels for roadmap transitions and overall planning to facilitate cross organization coordination.
Tactical operations roadmap: Development milestones to organize progressive resource investment and deployment.